Icon Book & Paper Group Webinar: Private Practice Q&A

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Wednesday, 18 March, 2020 - 18:00

Lecturer: Ashleigh Brown
Wednesday 18th March 2020. 18:00 - 19:00
Available online via the Zoom platform

The Icon Book and Paper Group is delighted to present the second topic in their webinar Q&A series on private practice. This second Q&A session in the Private Practice Series will be focusing on marketing tips and tools specific to conservation. Topics will include utilising marketing strategies correctly, websites, logos and of course social media. This session will also primarily focus on business to business communication, but direct business to customer marketing techniques will also be covered. Attendees are asked to pose questions a minimum of one week in advance, which will then be answered in the session, please email your questions with the subject heading "Private Practice webinar Question".

A link to access the webinar will be sent out in advance of the session. If you have not done so already, the link will prompt you to download the Zoom software, which is free and necessary for accessing the webinar. This can take a few minutes so please at least 15 minutes for this to ensure you do not miss the start of the session.

• What is the best marketing tool for me?
• Is content marketing effective for conservators?
• Do I need a website for digital marketing?
• Is all marketing good marketing?
• How do I target both businesses and individuals?

If you have a question you want answered, please send it at least one week before the session to iconbpg@gmail.com with the subject heading "Private Practice Webinar Question"

About the course leader:
Ashleigh is an emerging paper conservator with private and public sector experience on both sides of the Atlantic. She gained significant business administration experience outside of conservation as a business PA & Art Collection Manager to ultra high net worth individuals and gained further knowledge in insurance and the legal aspects of the art trade in her role as Head of Conservation at John Jones before their closure. This webinar combines case studies from those experiences with interviews of other professionals in the arts and aims to aid private and public conservators with the basic business skills and knowledge necessary for success.

Please book via Eventbrite, you can access the booking page here: https://www.eventbrite.co.uk/e/webinar-qa-introduction-to-private-practi...
Icon members: £2
Non Icon Members: £5
Students: £2

If you have any queries about this event please contact Holly at iconbpg@gmail.com with the subject heading "Webinar Q&A : Private Practice Series- Marketing"